Content optimization is considered one of the most essential factors when it comes to a matter of search engine optimization. However, this article will mainly talk about a few important things that you will need to remember while optimizing content for a website. Here is how you can do it.
So to begin, the very first things that need to be performed is to optimize the URL of the page. The URL must need to be short, sweet and descriptive at the same time. These days, a vast majority of web pages is consist of some long URLs that often confuse the users. So instead of long URL, this is highly recommended to put short URL and it needs to have the targeted keyword if possible. It would be really great if the URL only consists of the targeted keyword.
So once the URL is optimized in a proper way, now it’s time to optimize the title tag which is considered as the second SEO ranking factor. So the title tag must need to be within 60 characters and needs to have the targeted keyword just like the URL. And this is always suggested to start a title tag with targeted keyword. If you’re using Yoast, then it will suggest you the length of a perfect title tag.
Meta Description Tag
So as soon as you’re done with optimizing the title tag, now it’s time to optimize the meta description tag which is one of the most essential on-page SEO ranking factors. To be very honest, there is actually no specific length for a meta description tag but make sure to include the main keyword into it.
Images & Videos
As an SEO professional, you should always aim for reducing the bounce rate by publishing quality contents. However one of the most effective ways to keep the users into the website is to post high-quality images together with infographic and videos if possible. Because adding multimedia has a significant role in ranking I believe. Make sure to put the image alter tag as well.
Just like the other different factors I mentioned in the above, keyword density also plays a vital role. For an ideal blog post of 1000 words, the keyword needs to be used 3 to 4 times which can help you get the appropriate keyword density and so on. Besides this is always better to put the main keyword in the first 100 words of a blog. Hope this is clear.
External and Internal Link
In a blog post of 1000 words, 3-4 external and relevant quality links are important. And internal linking is an awesome way to increase the PA and DA of internal pages of the website.
An ideal blog post must need to have benefit driven sub-headings otherwise users won’t find interest in reading it.